Corporate and art synergy! Ben & Jerry’s teamed up with Morgans Hotel Group and Interview Magazine to bring “Peace Dance Art” to Art Basel Miami Beach this year with a “dance intervention” by public performance art curator Natalie Kovacs. Several hundred ice cream lovers gathered on the beach to create a “human peace” before enjoying ice cream and a show by synchronized swimmers performing to John Lennon’s “Imagine” (see video below). “In the quest to obtain peace, which is possible in our lifetimes, conducting a live art performance at Art Basel is the cherry on top of our sundae,” says Walt Freese, CEO of Ben & Jerry’s, also known as Chief Euphoria Officer.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s